In Measure for Measure,
Shakespeare makes clear that "our doubts
are traitors, and make us lose the
good we oft might win by fearing to
attempt." Over four hundred years later, these measured words are as
relevant as ever. Must indecision continue to rule the centuries like some
perverse King Henry loop?
The current refugee crisis gripping Europe offers
life-and-death lessons about decisive action. The International Organization for Migration (IOM) said this week
that “political
indecision among European Union member states may lead to more refugees drowning
in the Mediterranean” and called for agreement and “responsibility-sharing.”
The
business world rarely has so much at stake (though, to be sure, untold lives
have perished due to mercenary decisions and cut corners), yet reckless
overspending, massive layoffs and criminal conduct routinely hit the headlines.
At the same time, nimble organizations that can decisively weather crises,
adapt to changing circumstances and wear the non-stretchable fabric of
integrity not only survive but thrive.
A willingness
to invest in the future has shown throughout history to be a key link, not only
to overcome very real problems, but to continue moving ahead. In 1929,
on the cusp of the Great Depression, Marjorie Post’s Postum Company made a
large acquisition, paying $22 million for 51% of Clarence Birdseye’s General
Foods Company. The following few years were spent on stabilizing its business
but then it quickly expanded, buying the rest of General Foods, the Sanka Coffee
Corporation and others, all while its competitors generally retrenched. Those
decisions resulted in countless jobs created and huge wealth generated.
The resulting company is today worth more than $50
billion. Yet while that is a positive number benefiting lives worldwide,
lasting measures of success based on the pillars of methodical decision-making
take myriad forms, from the community nonprofit that provides food and shelter
to the orchestra that offers resonance and fulfillment.
Once all of the relevant facts are in place, indecision
becomes a corrosive trait destined to rust and ruin. Is there a risk in most
decisions? Of course. But add prudence and experience and they become educated risks. The calendar continues
its relentless progression whether growth or stagnation mark the days.
Look outside, weigh the whether, and decide. More often
than not, we control the forecast.

